Guides on B2B selling, pipeline, account strategy, AI in sales and more.
Search is no longer just a traffic acquisition channel. It is now a visibility, influence, and qualification channel. For years, the playbook was simple: rank well, win the click, drive traffic,…
Most marketing leaders can tell you exactly how many leads they generated last quarter. Almost none can tell you how many of those leads became revenue.
For two decades, getting found online meant one thing: ranking on Google. You hired an SEO person, you wrote blog posts, you built backlinks, and over time your website climbed the results page.
AI isn’t here to replace your SEO strategy , it’s here to sharpen it. Keyword research has always been the foundation of successful SEO campaigns. But the process can be time-consuming,…
Learn how to plan media spend that influences buyers earlier, targets intelligently, and measures performance in a way that stands up to scrutiny. Media budgets are coming under increasing…
Search is no longer just about rankings. It is about whether your business shapes the answers buyers see before they ever visit your website. That is why understanding how AI search engines work…
Sales velocity is the one metric that tells you whether you’ll hit your revenue target before the quarter ends. Here’s how to calculate it and, more importantly, how to move it.
Your CTA may be the shortest line of copy on the page—but it can decide whether a visitor takes the next step or disappears. Here’s how to make every click feel clear, valuable and worth the effort.
A structured B2B lead management process is one of the most direct levers for improving pipeline quality, shortening sales cycles, and closing more deals.
How many of these SaaS words do you already use every day without fully knowing what they mean? Spoiler: probably more than you think. From Micro SaaS to Elastic Scalability , each term packs a…
We all know that not every website visit means the same thing. Someone landing on your homepage from a Google search has a very different level of interest than someone who’s returned three times…
WEST PALM BEACH, FL — THAT Agency, a full-service digital marketing agency specializing in web design, SEO, PPC, and social media, today announced a new partnership with Universal Radiology…
A free trial or product demo should do more than showcase what your product can do. It should help your prospect experience its value, build confidence in the decision and take a clear step…
Manufacturing trade shows demand serious budget. Here’s how marketing teams can build the systems that turn event spend into MQLs. Manufacturing trade shows represent one of the largest single…
Your landing page can attract the right company, hold its attention and answer its most pressing question, yet still appear to have failed because nobody completed the form.
Manufacturing events are one of the few moments in B2B where buyers actively come to you. Make sure you’re ready to make the most of every conversation.
Most marketing leaders can tell you exactly how many impressions their last campaign generated. Fewer can tell you how many of those impressions became qualified conversations with a salesperson.…
Lead follow up is the process of reaching back out to a prospect after they’ve shown interest in your business. That interest might come through a form fill, phone call, content download, event…
B2B deals are notoriously slow to close, but it is possible to speed things along if you know the right tactics to use. The classic challenges of long sales cycles and swelling buying committees…
The average conversion rate for the manufacturing sector is 2.1%, according to First Page Sage. That means 97.9% of your website traffic – and potential buyers – are researching and evaluating you…
A business can rank on page one of Google and still be invisible in AI search. If you haven’t audited both, you’re measuring half the picture. Traditional SEO audits were built for a world where…
When your pipeline stalls, or you fear you may not hit your targets, you might be tempted to go for big, strategic changes like investing in headcount or developing new solutions.
Wondering what’s the best content for your SaaS brand? Are blog posts truly that effective? How often should you post? I get it. These questions matter to every SaaS brand manager. You need…
If your CRM isn’t connected to your ad platforms, you’re optimizing for the wrong outcomes. AI learns from the data you give it, and most businesses are giving it incomplete information.
If you’re leading a growing company , you’ve probably heard some version of this recently: âWe can just spin up an AI website. It’s faster and cheaper than hiring an agency.â
An AI marketing audit gives business leaders a clear way to understand what is really happening inside their digital marketing. Instead of guessing which channels work or relying on disconnected…
Facebook’s advertising platform has evolved to be very complex. It takes a lot of the guesswork out of planning a successful campaign , as long as you know how to work WITH the system. We have…
Search engines are smarter than they have ever been. Years ago, you could repeat the same keyword over and over and see rankings improve. That no longer works. Today, search engines care much more…
Revenue does not start when a deal closes. It starts the moment someone finds your brand — and how you track everything between that first touch and the signed contract determines whether your…
An MQL, or Marketing Qualified Lead, is a prospect who has shown enough engagement with your marketing content to be considered more likely to become a customer than the average visitor. The…
If you sell manufactured goods, a meaningful share of your revenue may run through people who don’t work for you. Independent manufacturers’ representatives bring relationships, product knowledge,…
Websites today have to do more than look good. They need to work hard for the business behind them. Visitors expect fast load times, clear navigation, and content that feels relevant to their…
Short Answer: Agentic Search Optimization (ASO) prepares your business to be selected and transacted with by AI agents acting on behalf of consumers. It matters now because Bain projects up to…
Choosing the right marketing partner can feel overwhelming. There are large agencies, small teams, freelancers, and everything in between. Many business owners and marketing leaders find…
Use these 12 practical AI sales prompts to revive stalled deals, sharpen competitive positioning, tailor outreach, and engage decision-makers at the right moment.
Most B2B companies invest heavily in driving website traffic yet fail to extract the pipeline value that's already sitting in the sessions they already have.
Online lead generation is no longer about forms and follow-ups. In 2026, it's about signals, systems, and seamless experiences. Most B2B websites convert just 2% of visitors into leads. The other…
Most marketing dashboards are lying to you — not intentionally, but structurally. When reporting only captures the last click, leadership makes budget decisions based on a fraction of the actual…
Every marketing team has felt the frustration when a campaign drives a spike in traffic, but most of it disappears without a trace. Those visits don’t fill out a form, you don’t capture their…
Most SaaS blogs generate traffic but fail to convert readers into users. The gap between pageviews and signups keeps growing, and content teams feel the pressure.
With hundreds of AI chatbots around the corner, you may think that writing SaaS content has never been easier. Grab a prompt, write hundreds of blog posts, and conversions will start to rain. But…
Understanding how social media algorithms work is no longer optional, it’s essential. Every post you publish, every ad you run, and every interaction your audience has online is filtered through…
One sales director reported a 50% pipeline increase. Another called it a straight 10x return. When you're evaluating a visitor identification tool against its price tag, those are the numbers that…
A silent prospect isn't always a lost one. Here's how to bring stalled conversations back to life without burning the relationship. Your B2B sales team spends significant time and resource getting…
The most expensive marketing mistake most companies make is not a bad campaign or a wasted ad budget. It is generating months of data they never use to make a decision. A marketing dashboard fixes…
Most manufacturers are losing deals they never knew they were competing for. Here’s how to change that. Manufacturing sales has always been relationship-driven. But relationships alone no longer…
Micro SaaS is changing the way small-scale entrepreneurs enter the tech world, making it simpler, faster, and often more profitable. But what exactly sets Micro SaaS apart from traditional SaaS,…
If your pipeline depends on search, this shift is already affecting your results. Learning how to appear in ChatGPT answers now plays a direct role in lead quality , deal velocity, and how your…
Artificial intelligence (AI) is no longer a futuristic concept; it's a transformative tool empowering salespeople to achieve remarkable results. This blog explores 10 ways AI can supercharge your…
How to avoid becoming one of the many manufacturing businesses that generate interest they can’t see and miss leads they never knew existed. For manufacturing sales leaders, the pipeline problem…
If your role involves cold calling, you’ll know that first impressions matter immensely and the power of words can make or break a sale. It may seem like a daunting task to some, but it is an art…
Every marketing leader has faced some version of the same question: "Which channels are actually driving revenue?" The honest answer is usually, “It’s complicated.” But as budgets tighten, that…
Most cold outbound fails for one reason: bad timing. Learn how website visitor identification helps SDRs and BDRs target companies that are already paying attention.
Marketing in 2026 isn’t about repeating what worked last quarter , it’s about anticipating what will work next. That’s exactly where predictive analytics marketing delivers an edge. It gives you…
Voice search isn’t âthe futureâ anymore, it’s already reshaping how consumers discover brands, make decisions, and take action. From asking Alexa about the weather to using Siri to find a…
Is your manufacturing marketing strategy fit for 2026 and beyond? The marketing landscape is shifting, and what worked a couple of years ago may not stand up the new world of AI-powered…
Find out what makes something a marketing qualified lead and get our top tips on how to generate more MQLs. For many B2B marketers, the Marketing Qualified Lead (MQL) is a critical milestone,…
Most companies spending six figures annually on marketing cannot accurately trace a single closed deal back to its origin. That is not a marketing failure — it is a tracking failure. And it is…
In business, the compass that guides many of our marketing decisions is the return on investment or ROI. It's the scorecard of efficiency, revealing how well our financial investments translate…
Artificial intelligence is now part of the business conversation , not just the tech conversation. It is no longer an experiment inside the marketing department. It directly impacts how leadership…
Sales and marketing alignment, sometimes called smarketing, is the practice of structuring both teams around a single set of revenue goals, shared lead definitions, and consistent reporting. In a…
Knowing that a company has been looking at your website is a great start, but it's not the whole story. The real question is: who, inside that company, should you actually speak to?
You’re probably tired of SaaS blogs that say the same things, in the same ways, every single time. We get it. The world of SaaS moves fast, and most content doesn’t keep up. It just repeats. This…
Paid advertising has changed a lot over the last several years. Running campaigns is no longer just about choosing a few keywords, writing ads, and adjusting bids every once in a while. Today, ad…
Which campaigns are bringing the right businesses to your website and turning that interest into pipeline? Explore 10 performance marketing software tools for B2B teams, learn where each fits in…
Most sales teams aren’t underinvesting in technology, they’re investing in the wrong things and for the wrong reasons. B2B sales leaders are spending more on technology than ever, but pipeline…
West Palm Beach, FL — THAT Agency, a full-service digital marketing agency specializing in web design, SEO, PPC, social media, and more, today announced a new partnership with Tropical Chevrolet ,…
If you’re not where you expected to be, a quick marketing audit will help you work out exactly where your pipeline is slipping – and what you can do to correct it.
If you’ve searched Google recently and received the answer instantly, without clicking a single website, you’ve experienced a zero-click search . But the real question isn’t what zero-click…
Most marketing budget debates inside leadership teams eventually come down to the same question: are we spending on the right things? Paid ads, content, SEO, email sequences all fight for budget…
Most SaaS companies burn through marketing budgets on SEO campaigns that fail to move the needle. They follow outdated playbooks, chase vanishing keywords, and wonder why organic traffic stays…
Your website is working around the clock to win or lose deals. Here’s how to optimize it and sure it’s a proper lead generation engine. The average B2B website converts less than 2% of its traffic…
A short trial can show you a demo, but it takes a full sales cycle to show you a pipeline. Website visitor identification software promises to turn anonymous traffic into qualified leads, and it…
AI search visibility is already reshaping how buyers evaluate companies, and most teams are underestimating how quickly this shift is happening . Platforms like ChatGPT and Google AI results now…
Most B2B businesses invest heavily in winning customers, but a more proactive approach to customer experience can turn your existing base into a growth engine.
Search is no longer just about rankings. It is increasingly about whether your brand helps shape the answers buyers see before they ever visit your website.
Instagram remains a powerhouse for businesses aiming to enhance their online visibility and engage with a broader audience. Understanding the strategic use of Instagram hashtags can significantly…
has removed the bottleneck in content production . That shift has created opportunity, but it has also exposed a bigger problem most companies are not prepared for.
AI authority is no longer about how high you rank. It’s about whether you show up at all. AI platforms are filtering the market before a user ever clicks a link. By the time someone reaches your…
Learn how to identify the right decision makers in your target accounts and how to prioritize them in a way that supports pipeline performance. Understanding who actually makes buying decisions in…
If you have ever invested in digital marketing , you have probably asked a version of this question: Why do some websites dominate search results while others struggle to appear at all?…
This guide breaks down the main B2B website visitor identification tools, so you can learn more about Lead Forensics alternatives... The leading B2B website visitor identification tools in 2026…
Lead generation is laced with difficulties, but this blog will help you face the most common challenges head on and build a strategy that consistently delivers pipeline.
In manufacturing, lead generation can be expensive and challenging. For example, WebFX reports that the average cost per lead (CPL) for manufacturers can vary between $333 to over $1,000 and the…
A good website will not only draw in leads but will give you valuable information about your prospects, how they’re using your site, and how your site could be improved for a better user…
There's no one-size-fits-all when it comes to lead generation strategy. But there are tried-and-tested strategies that deliver consistent results for other B2B companies, and these might inspire you.
Lead Forensics reveals the specific businesses engaging with your website, so you can align marketing performance with real company-level activity and transform your reporting.
Most B2B teams lose pipeline not at the top of the funnel, but in the handoff. Here’s what’s breaking the MQL-to-SQL conversion process and how to fix it.
In today’s fast-paced digital landscape, companies are constantly seeking ways to streamline customer interactions while maintaining high-quality support. One solution that has seen exponential…
Coaching is one of the highest-leverage things a sales leader can do, but it's usually the first thing squeezed out by reporting and deal reviews. The cost of skipping it is real. Companies with…
Most B2B LinkedIn campaigns stall because they’re built to generate leads , not drive revenue. But when done right, LinkedIn can be a powerful content engine for full-funnel demand generation.
There are other ways to find more leads on your website than turning up your advertising spend. Discover how website visitor identification can help. When only 2% of your B2B website visitors will…
When the final days of the quarter arrives, the gap between a motivated team and a deflated one can determine whether you hit your number, and how you enter the next.
When used well, AI can give each of your reps up to 10 hours a week back for selling and makes their outreach measurably more effective. But that’s only if you feed it clear prompts and real…
Pipeline coverage is one of those metrics that looks simple until someone tries to act on it. The math is straightforward. The interpretation is where most teams get it wrong. Most business owners…
Blog post structure can make or break your reader’s attention. Remember the last SaaS blog that stopped your scroll? Probably not. That’s because most content blends into the digital background ,…
Most marketing programs are quietly leaking revenue. Not because the tactics are wrong, but because they’re operating in isolation. An SEO team chases rankings. A paid team optimizes for clicks.…
Gen Z is no longer an emerging audience in B2B, they are already inside your target accounts. Learn how to pivot your approach to target this demographic successfully.
Somewhere in your pipeline, there's a deal that looks healthy. Your champion is engaged, the demo landed, and follow-up emails get answered within the hour! Then the deal goes quiet…
AI search is reallocating visibility. Brands not adapting are losing influence before the click, and most don’t know it yet. If your marketing dashboard doesn’t connect to AI visibility, you have…
WEST PALM BEACH, FL – Jan 15, 2026 – THAT Agency, a leading digital marketing and web design firm based in West Palm Beach, announces a new strategic partnership with Standley Law Office, P.A., a…
Learn the stages of the manufacturing sales process and how website visitor identification helps teams shorten long sales cycles. A prospective buyer visits your capabilities page, checks a…
WEST PALM BEACH, FL – January 5, 2026 – THAT Agency, a leading digital marketing and web design firm based in West Palm Beach, announces a new strategic partnership with Island Routes Caribbean…
Find out which of the best-known LLMs have the most to offer sales reps, and discover which tasks each AI tool is best suited for. There’s no doubt that AI tools can make your day-to-day easier.…
Most lists of “growth hacks” are generic marketing advice wearing a new label. This one is different: each idea below is framed as an experiment, with a hypothesis, implementation steps and a…
Website visitor identification shouldn’t sit beneath your B2B marketing strategy as just another lead generation tactic. Discover how identifying anonymous website visitors can sharpen your ICP,…
Securing a spot on the first page of Google is akin to finding a prime location on Main Street. The visibility, credibility, and customer engagement that come with high search engine rankings are…
If you are serious about growth, the right SEO tools can completely change how you manage search marketing. Instead of guessing what might work, you get clear data that shows what is working, what…
The average website converts just 2% of its visitors - so what happens to the rest of your traffic? 98% of traffic bounces, and you have no idea which companies are interested in your business ,…
In a B2B context, growth hacking is a disciplined process for finding what is genuinely constraining revenue, testing a specific fix, and scaling only what the data shows works.
Here’s a situation you’ll probably recognize. Your marketing team just published content on five different channels. The blog post sounds super professional. Your Instagram caption is casual and…
As a B2B marketer or salesperson, you know that social media can be a powerful tool for reaching and engaging with your target audience. But if you're still using social media as a platform to…
WEST PALM BEACH, FL — THAT Agency, a full-service digital marketing agency serving clients across web design, SEO, PPC, and social media since 2004, today announced a new digital marketing…
Take a look at our round-up of stats to see how your efforts compare to other manufacturing marketers. There’s no doubt that manufacturing marketing is becoming more digital. And while this shift…
![19 SaaS Examples With Brilliant Business Models [2025 List]](/images/hero/card/19-saas-examples-with-brilliant-business-models-2025-list-1.webp)
You see SaaS companies everywhere now, but only a few build something that really works – business models sharp enough to stick. This list highlights standout examples that don’t just sell a…
Social media plays a major role in how businesses connect with customers, build trust, and generate leads. But as platforms grow more competitive, it has become harder to keep up. Audiences expect…
The sales profession is all about prioritizing your time effectively, so knowing which leads to focus on is important. In B2B sales , there are so many demands on your time: there are demos to…
Nurtured leads convert, as shown by DemandGen, which found that effective lead nurturing produces a 20% increase in sales and generates 50% more sales-ready leads at a 33% lower cost.
WEST PALM BEACH, FL — THAT Agency, a full-service digital marketing agency specializing in web design, SEO, PPC, social media, and more, today announced a new partnership with QB Business…
Knowing a company visited your site is powerful intelligence - but leading with it is usually the wrong move. Here's how to use it instead. Website visitor identification tools can tell you which…
No articles match that search.
If there’s a bid on your desk or an account you can’t afford to lose, tell us about it.
